Our advisors are focusing on growth planning for entertainment, leisure and recreation, tourism, intellectual properties; and, we are business counsel for corporate entities to the arts communities. We specialize in helping individuals, working with small to medium sized organizations and even helping large companies "think outside the box". Planning is always key with visionaries. We have advisors in different regions through our network of professionals. Our client base is “by referral” only. Our veteran partners are amazing professionals.
We are a unique network of growth experts nationwide with powerful production capabilities from small projects to feature length. Recently, our Cruise Line and Theme Park Growth Plans are led by Johnny Hodges and Stephanie Musser. These talented musicians add the "Entertainment & Leisure" portion to growth planning.
Also, we have one of the premiere media buyers in the nation working in our team. If you want to have an amazing advertising, media, social media and online campaign put together, you have come to the right place. No matter where you are going on your nautical journey over the sea, we are prepared to assist you in your planning.
We are a unique network of growth experts nationwide with powerful production capabilities from small projects to feature length. Recently, our Cruise Line and Theme Park Growth Plans are led by Johnny Hodges and Stephanie Musser. These talented musicians add the "Entertainment & Leisure" portion to growth planning.
Also, we have one of the premiere media buyers in the nation working in our team. If you want to have an amazing advertising, media, social media and online campaign put together, you have come to the right place. No matter where you are going on your nautical journey over the sea, we are prepared to assist you in your planning.
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We have been providing services in creating AUDITS for entertainment venues, mentoring and training music professionals to maximize impact. Our complete array of deliverables are vast. Industry leaders are using our pros to advise them on all levels of recruitment, profiles, temperament analysis, team building, mystery shopping, and reporting to management helping equip large cruise lines and theme parks with invaluable data! We only know what we know, but when we know more, the real opportunity for growht increases. Since 1989, our group of veterans have been working in the largest ships and theme parks in the world. From Carnival Cruise Lines, Royal Carribean, Princess, Norwegian, Viking and leading parks like Disneyworld, Epcot, Six Flags, Dollywood and the list goes on and on.
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"We keep moving forward, opening new doors and trying new things,
because we're curious and curiosity keeps us moving down new paths." Walt Disney |
Our primary area of specialty is as an intellectual properties team. We have marketing, corporate training advocates, consumer research and even agency benefits. We specialize in finding answers, creating research designs and methods delivering results. We have corporate clients and personal representation analyzing and developing strategic growth plans with our advisors for our clients. We began our practice in growth strategy consulting for Inc. Magazine in the late 1980’s, with our former founding partnership in Innovative Resources.
Below is a short list of diagnostics we begin in working as a team with organizations to make a lasting difference.
Below is a short list of diagnostics we begin in working as a team with organizations to make a lasting difference.
ASSESSMENT/EVALUATION PROCESS
Our firm provides an assessment of the following areas:
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ENTERTAINMENT AUDITS
ENTERTAINMENT AUDITS
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We provide Entertainment Audits to our clients by utilizing proprietary diagnostics developed by industrial organizational psychologists within our advisory team. This establishes a base line for our qualitative interviews for managers. This normally involves a one or two consultant team and a series of meetings discussing problems, barriers, crisis, opportunities and solutions in a one day off site forum. Then, we step into the role of being solution centered in training and working to optimize leaders. |
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Your audit starts with a comprehensive review of past and current marketing materials and diagnostics the client is asked to provide. Then, we create the optimal research design and methodology for your report. Having the proper path scheduled, we are ready to execute with precision alongside of your management team. This is an all hands on deck effort and team building is a major part of our focus. From working in professional sports and athletics, we believe in team. . Once the preliminary design is completed, the deliverables are agreed upon and a report establishes the ethos for effective change and this interactive process is based on studying optimal growth patterns.
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"I'm surfing the giant life wave."
William Shatner |
GROWTH PLANNING
The Audit is designed to preliminary identify the Critical Success Factors and the plan is ready to begin created both with the consulting team, the management team, fiscal team, technology group and specific assignments/tasks required in the early stages of planning. After the initial planning meeting, the firm concludes the research design phase and execution begins. In order to accomplish objectives, there are four phases to the plan.
Management Phase
Initially, the plans we prepare are facilitated by the firm with our client’s input from leadership and related personnel who would have a voice into structure. Through this group of interviews a report structure is completed. Management has an integral voice to pre-determine outcomes and meet goals. From Industrial Organizational Psychology and PHD's who understand behavioral sciences and people, our team is equipped to work with your organization fulfilling your objectives .
Management Phase
Initially, the plans we prepare are facilitated by the firm with our client’s input from leadership and related personnel who would have a voice into structure. Through this group of interviews a report structure is completed. Management has an integral voice to pre-determine outcomes and meet goals. From Industrial Organizational Psychology and PHD's who understand behavioral sciences and people, our team is equipped to work with your organization fulfilling your objectives .
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Research Phase
The research phase is led by senior advisors and is integral to understanding the market, the consumer, the goal and the mission for each project. Every research project which is consumer driven is different and we have aligned ourselves with research teams with Gallup, Princeton and veterans in qualitative and quantitative studies. Economic models are based on solid data and we want to ensure the right information is present. Information is the power for this. |
Critical Success Factors Phase
To establish a baseline for the Critical Success Factors (CSF’s) our team understands the importance to growth. Our team will be working with the owners/leaders will conduct additional research analysis in both qualitative and quantitative settings from the management team’s suggestions if required. Critical Success Factors are then created to be foundational benchmarks for growth by, reflecting the findings, conclusions and recommendations for the plan with a prioritized baseline in moving forward. From these cornerstones, capitalization strategies are developed when needed and even economic modeling provides ROI and key strategic benchmarks for each project. Often, the customer service training and quality control issues which have been missing are uncovered and mentoring and team building begins to improve the overall "end results".
Economic Modeling Phase
When the due diligence and assumptions are finalized, the economic model is concluded to reflect the findings. Prior to the final draft, there are some “traffic” time tables that are benchmarks for the phases of the plan to be completed. Clients have the opportunity to bring input into the process along the way to ensure economic structure and core elements of each plan are in alignment with the management team’s goals.
Music has played such an important role for the MCAFEE & ASSOCIATES AGENCY and Stephanie Musser is the leading Senior Music Advisor. She is responsible for writing in her PASSIO STUDIOS arena for Britain's Got Talent, Susan Boyle. She currently is involved in providing Music Services in a variety of areas. Above pictured are friends of Scott and Donna Buzzell Executive Producers along with Stephanie and the founder at the Bass Hall in Fort Worth in Ms. Boyle's first American Tour.
MUSIC, FILM & PUBLISHING ADVISORY/AGENCY SERVICES
Creative Advisory
Production Agency
Book Analysis, Review, Placement
Songwriting/Original Scores
Talent Assessment/Evaulations
Mentoring/Coaching
Music Supervisory & Production Services
Orchestration Coordination
Professional Recordings
Team Building
Video Presentation/Support
Communications Planning & Support
Creative Website Development and Marketing Services
MUSIC, FILM & PUBLISHING ADVISORY/AGENCY SERVICES
Creative Advisory
Production Agency
Book Analysis, Review, Placement
Songwriting/Original Scores
Talent Assessment/Evaulations
Mentoring/Coaching
Music Supervisory & Production Services
Orchestration Coordination
Professional Recordings
Team Building
Video Presentation/Support
Communications Planning & Support
Creative Website Development and Marketing Services
